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Johnny Digital was one of the most collaborative projects I’ve worked on. From concept to coding, it took all of a week to produce. My team of copywriters, designers, and developers worked in tandem to create an unusual RFP for Focus on the Family; a group who provides resources for developing families. Once the concept was decided upon, we used a character that I had made for fun and developed a one-page website showing FotF which audience segment they were missing, and how a digital campaign could impact their organization. We had a lot of fun creating this ‘day in the life’ of Johnny Digital, showing an example of how this audience moves throughout their day.