North Shore Chiropractic & Rehab wanted to promote their mission of providing the best approach to empower their clients to live healthier, improved lives. The north shore of Chattanooga contains an eclectic mix of shops and restaurants, and is accessible by crossing any of the bridges connecting Downtown with the north bank of the Tennessee River, which is referenced in the streamlined mark, as well as the mountains surrounding the valley. The type hierarchy highlights the focus of North Shore Chiropractic & Rehab; a chiropractic approach to resolve patient conditions.

The website for North Shore Chiropractic & Rehab was created using style tiles, developing a flexible starting point that defined the overall style of the site. Less detailed than a comp, the style tiles convey the interface elements through font, color, and style collections.